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Adding a Tracking Pixel or Script

What is a Tracking Pixel or Script?

A tracking pixel (sometimes called a script or tag) is a small piece of code that is added to your website. It allows third-party tools (such as Facebook Ads, LinkedIn Ads, or email marketing platforms) to collect data about how visitors interact with your site.

Why Use a Tracking Pixel?

Adding a tracking pixel or script can help you:

  • Measure campaign performance – See how many visitors your ads or emails bring to your website.
  • Track conversions – Understand which campaigns lead to sign-ups, purchases, or inquiries.
  • Improve targeting – Reach the right audience more effectively by using visitor behavior to refine your campaigns.

How to Add a Tracking Pixel or Script

Our platform does not allow clients to add tracking pixels or scripts directly. If you’d like one installed, please:

Our team will handle adding the script securely on your behalf.

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